Digital Media Manager

Status: Exempt
Initiative: AgriNovus Indiana
Reports to: Senior Manager of Communications

ORGANIZATION OVERVIEW

Under the Central Indiana Corporate Partnership (CICP), AgriNovus Indiana is the State’s food and agriculture initiative focused on advancing Indiana as a nationally recognized leader in the agbiosciences sector – the area where food, agriculture, science and technology converge. Indiana is in an enviable position to accomplish this through the following areas led by AgriNovus:

• Business Growth
• Entrepreneurial Development
• Talent (Field Atlas)

AgriNovus is expanding its impact in these three areas and holds the foundational belief that telling our agbiosciences story is closely tied to all our programs.  We are enthusiastically seeking a high-energy, creative, energetic, independent self-starter with a few tricks up their sleeve when it comes to graphic design, social media and metrics.

JOB OVERVIEW

The Digital Media Manager is a strategic blend of creative and analytical, specializing in the use of social media to share information, to track performance of our digital platforms and to create strategies and solutions that support growth in our digital footprint for both the AgriNovus and Field Atlas brands.

Social media represents our largest form of organizational storytelling and has become critically important tools to our communications organization as it works to share the stories of both AgriNovus and Field Atlas.

The Digital Media Manager reports to and supports the Senior Manager of Communications.

JOB RESPONSIBILITIES

Manage Social Media, Digital Growth + Strategy

• Lead all digital channels by creating content, developing engagement and increasing interactions with channel communities for AgriNovus and Field Atlas
• Initiate, create and oversee digital campaigns that drive web traffic, events audiences and economic development leads for both AgriNovus and Field Atlas
• Create and process online web forms and surveys for events and programs
• Develop, execute and optimize email campaigns
• Use of third-party tools to report engagement analytics to content engagement
• A knack for identifying, understanding and implementing new trends
• Brainstorm new and creative growth strategies
• Ability to juggle multiple projects at once
• Optimize website(s) for SEO as well as usability
• Proficiency in Google Analytics, SEMRush, HootSuite, and WordPress

Graphic Design + Multimedia Production

• Creation of design deliverables, collateral and web imaging
• Video storytelling skills, including production and editing abilities
• Proficiency in Adobe Suite, Canva and other multimedia design and production programs
• A collaborative spirit
• Creativity coursing through their veins

JOB REQUIREMENTS

• Bachelor’s degree in Marketing or other related field preferred
• Minimum of three (3) years’ experience in a digital media role
• Excellent grasp on social media and website metrics and best practices
• Working knowledge of Google Analytics and best practices
• Working knowledge of HTML
• Proficiency in Adobe Suite
• Previous experience demonstrating organizational skills
• Previous experience in project management and oversight
• Ability to work collaboratively within a team

DETAILS:

Job Category: Marketing/Media
Manager: Senior Manager of Communications, AgriNovus Indiana
Office Location: Central Indiana Corporate Partnership, 16 Tech, Downtown Indianapolis
Travel: Statewide

Interested candidates should send their resume to:
Cayla Chiddister
Senior Manager of Communications
cchiddister@agrinovusindiana.com