Beck’s has partnered with FieldWatch to integrate DriftWatch into FARMserver®, Beck’s web-based tool for assisting farmers in implementing precision agriculture strategies. With the DriftWatch integration, farmers are made aware and given perspective as to where high value specialty crops and pollinator habitats are being grown in local surroundings.

“DriftWatch enhances communication and promotes awareness amongst all stakeholders,” said Craig Rogers, precision farming lead at Beck’s. “The integration is in alignment with our strategy of making the best in field decisions and partnering with companies that bring value to our customers.”

FieldWatch leads a collective effort between farmers, neighbors, and businesses to register and share information that is important for all growers and operators. The technology supports growers of organic crops, conventional crops, vegetable crops, and beehives.

“Integration with agriculture technology platforms expands the reach of FieldWatch’s registries, promoting enhanced stewardship in agriculture,” said Bob Walters, FieldWatch CEO. “We appreciate the partnership with Beck’s and the value it brings to growers.”

With DriftWatch, producers are given the opportunity to map their sites and provide contact information to pesticide applicators through an online mapping system. Once a site is registered, the information is made available directly through FARMserver.

“Farmers are called to be stewards of the land,” said Scott Beck, president at Beck’s. “This investment supports that effort in steward leadership.”