Hoosier Ag Today (HAT), Indiana’s premier agricultural radio network and digital news source, today announced a groundbreaking strategic partnership with Circle City Broadcasting (CCB) to dramatically expand agricultural television coverage across the state. Under the new agreement, WRTV-ABC will officially become “Indiana’s Ag TV Station,” powered in part by the trusted, daily reporting of Hoosier Ag Today.
For two decades, Hoosier Ag Today has been the backbone of farm broadcasting in Indiana. This first-of-its-kind collaboration between a local agricultural media organization and a major broadcast television company will bring critical farm, agribusiness, and rural community stories into mainstream television markets.
“We’ve been fortunate enough to tell agriculture’s story on the radio for the past 20 years across this great state, becoming Indiana’s most trusted ag source,” said Eric Pfeiffer, president of Hoosier Ag Today. “We’re thrilled to partner with CCB to expand that reach into the television space, bridging the longstanding gap in understanding between the agricultural community and the broader public.”
While WRTV-ABC will carry the designation of “Indiana’s Ag TV Station,” agricultural content produced through this partnership will be amplified across all of Circle City Broadcasting’s major platforms. This includes the WISH-TV statewide network (covering Fort Wayne, South Bend, Chicago/NW Indiana, and Lousville/Southern Indiana markets), MyINDY-TV 23 (WNDY), and all associated digital and social media channels.
The partnership will launch with daily agricultural news segments integrated directly into local newscasts, with plans to expand programming in the near future.
“The importance of agriculture to our Indiana community deserves a consistent, in-depth presence in mainstream media,” said DuJuan McCoy, owner, president, and CEO of Circle City Broadcasting. “CCB is proud to lead this important and long-overdue initiative. Our partnership with Hoosier Ag Today—recognized as a trusted digital and radio source for farmers since 2006—marks a historic step forward for Indiana broadcasting.”
“Our radio network has built an incredibly loyal, daily audience of farmers who rely on us for critical market and weather data and ag news that impacts their operations,” Pfeiffer added. “This partnership doesn’t shift our focus; it amplifies it. By pairing the dominant reach of our radio footprint with the incredible visual storytelling power of television, we are creating an unprecedented media powerhouse that serves both the producer in the field and the consumer at home.”
The collaborative agricultural news initiative is scheduled to officially launch on-air during the third quarter of this year on WRTV-ABC.