Published On: 02/27/2025Categories: Agbiosciences

Gripp Raises $1.5M Pre-Seed Round to Modernize Agricultural Operations Management

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Award-winning mobile platform launched by DIAL Ventures sees rapid growth and user adoption while helping farmers streamline equipment tracking and operational knowledge

Gripp, an award-winning mobile-first platform revolutionizing agricultural operations management, today announced it has raised $1.5 million in pre-seed round funding. The round was led by Ag Ventures Alliance, with participation from Two Ravens, Infinity Holding Ventures, C2 Ventures, Tundra Angels, Countryside Angels, DMM Holdings, and Glen Haven Farms, Inc.

Launched out of the DIAL Ventures studio at Purdue University, Gripp has demonstrated strong market validation with zero churn across more than 70 agricultural operations since launching in 2023. The platform enables farmers to digitize their operations through a simple QR-based mobile system that tracks operational activities and conversations, manages equipment and preserves critical operational knowledge.

“The agricultural industry has been asking for solutions that truly understand their day-to-day challenges like easily keeping tabs on equipment and maintenance needs,” said Tracey Wiedmeyer, Co-Founder and CEO of Gripp. “We are proud to be meeting farmers in the field and building exactly what they need – a simple, friction-free system that helps them get a grip on their operations without requiring expensive hardware or complex implementations. The overwhelming response from our early customers shows we are solving a real pain point for farmers – who continue to be overlooked by those outside the industry.”

The funding will accelerate Gripp’s market expansion through:

  • Product development based on direct farmer feedback

  • Sales and marketing programs

  • Strategic partnerships with leading agricultural organizations, associations and trusted farm advisors

“We are looking for innovation that can increase farm profitability,” said Spencer Stensrude, CEO of AgVentures Alliance. “Gripp is solving a real problem for farmers. Gripp could be on every farm in America.”

Gripp was the third startup launched from the DIAL Ventures studio program, which focuses on solving problems in the agri-food industry through digital innovation.

“The agricultural sector’s digital transformation is essential for meeting future food production demands,” said Allan Gray, Executive Director of DIAL Ventures. “Gripp exemplifies our mission to bring practical innovation to the field that solves real problems. Their approach to preserving operational farm knowledge while simplifying day-to-day management addresses a critical need as the ag workforce evolves.”

The seed round funding comes on the heels of Gripp being named: