Videos

Doing something with your data + the ag equipment market with Gripp’s Tracey Wiedmeyer

Make Hay’s Scott Nelson on the power of storytelling + closing the gaps between farms, food and people

Make Hay’s Scott Nelson on the power of storytelling + closing the gaps between farms, food and people

Global market intelligence firm, IDC, estimates that artificial intelligence (AI) will contribute nearly $20 trillion to the global economy by 2030 and represent nearly 4% of global GDP. Today we are joined by an AI pioneer, tech diplomat and leader of Purdue University, President Mung Chiang. We discuss:
His journey as a three-time entrepreneur turned university president and how his experience has shaped his approach at Purdue
Being on the cusps of the AI revolution, bringing new jobs to market and its elimination of old ones – and its potential to transform the physical world
Balancing AI’s opportunity for productivity versus its potential to become an adversarial threat
Connecting dots from the past to the future to develop job creation and prosperity in the state – and the critical role of agbioscience to make that happen
Purdue has a top 5 college of engineering and a top 5 college of agriculture – and President Chiang talks about the university’s differentiation to drive big outcomes using demand-driven education
President Chiang’s eye on the future of Purdue and its continued service to Indiana

Tough commodity markets and a challenging ag economy is putting pressure on all elements of the agbiosciences. One of those is equipment. New data from the Equipment Manufacturers Association shows that tractor sales in the U.S. were down nearly 20% in the most recent month reporting. That's year over year. One entrepreneur is bringing to market a new technology to help those farmers maybe keep their tractors a little longer and better manage their fleet. Tracey Wiedmeyer, CEO of Gripp, joins us this week. We discuss:

The current state of the ag equipment market (not such a spoiler: it’s tough on everyone).
Challenges facing farmers when it comes to the maintenance of existing equipment – from depreciation to staff coordination on-farm.
The greatest opportunity for innovation in the ag equipment market right now and how Gripp was born.
What it’s like for producers to interact with Gripp + their feedback.
How their partnership with Purdue DIAL has accelerated growth on the farm.
Bringing tech talent back to their roots.
What’s ahead for Gripp.

Food is the only economy in the world that touches every person on the planet. We are all connected to food, and one of the world's top marketers turned entrepreneur is now making the connection between farms, food, and people. Scott Nelson, CEO of Make Hay, joins us to talk all things consumers and connecting to the meaningful world of agriculture. We get into:

The existing gap between farms, food and people – and the opportunity to leverage today’s media landscape to connect all three.
His time at Panera and how it shaped his viewpoint on storytelling for brands.
How Scott’s background brought him to Make Hay + what the company aims to do.
Make Hay’s relationship with Purdue’s DIAL Ventures and High Alpha, and how it’s accelerating their business.
Scott’s vision for Make Hay – creating content for food transparency at scale, consumer awareness and farmers at the center of it all.
Where Make Hay is at today and what’s ahead.

DPH Biologicals’ Alex Cochran on a maturing ag biologics market + the importance of clearly stated ROI for growers

DPH Biologicals’ Alex Cochran on a maturing ag biologics market + the importance of clearly stated ROI for growers

How policy will shape opportunities for innovation in agbioscience with Agri-Pulse's Sara Wyant

How policy will shape opportunities for innovation in agbioscience with Agri-Pulse's Sara Wyant

New data from AgFunder News shows that ag biologics are used by just under half of U.S. farmers. Dr. Alex Cochran, CTO of DPH Biologicals, joins today to share his unique perspective on this growing market. We discuss:

- What are ag biologicals and their role in modern production agriculture.
- Biologicals as an important piece for growers as they manage a tough farm economy.
- The challenge of change when it comes to farming practices and the criticality of clearly describing ROI for growers.
- Movement in the biologicals market from big players like Corteva’s acquisition of Symborg and Stoller.
- DPH’s focus on differentiation and value to its growers + a deep dive into the conversations they’re having at the farmgate right now.
- The biologicals market has come a long way, but is it still early innings? Alex talks how the technology has evolved what’s on the horizon for DPH Biologicals.

America just elected a new president and many states just elected new chief executives and legislators. What does this time of transition mean for ag, for agbioscience and for entrepreneurs? Sara Wyant, farmer, editor and publisher of Agri-Pulse, joins today to help us understand what’s ahead.

Sarah gets into regulatory topics – from immigration to sustainability – and talks through what the industry might expect from a second Trump administration, its new players as well as Congress. She also talks innovation, removing barriers to market entry and what lawmakers have to get done in order for farmers to plan for their operations.

Sarah founded Agri-Pulse with the idea that someone should be telling the story of how policy affects the hard work of farmers and, ultimately, the food we consume. With eyes on the future, Sarah talks what’s ahead for Agri-Pulse and what issues her team has an eye on headed into a new era of leadership in our country.

Field Atlas’ Rilynne Puckett on striving for purpose + the growing interest in agbioscience careers among college students

Field Atlas’ Rilynne Puckett on striving for purpose + the growing interest in agbioscience careers among college students