Alayne Johnson, Director of the National Pork Board, joins us this week to explore the priorities shaping pork demand, producer insights and research across the U.S. pork industry. Alayne shares her journey through agriculture, what led her to serve another term on the National Pork Board and how the organization approaches its role in research, promotion and consumer education on behalf of pork producers.
The conversation also examines the shifts defining the industry today, from changing consumer preferences and global demand opportunities to sustainability, nutrition and the research priorities expected to shape the sector’s next chapter.
Highlights include:
Alayne’s journey through agriculture, what led her to the National Pork Board and why she chose to serve another term.
How her appointment to the board came together, what motivated her to serve and what she has learned through the experience.
What surprised her most about how decisions are made at the national level and how those decisions connect back to producers.
The biggest changes shaping agriculture today and how those shifts are influencing the National Pork Board’s priorities.
Where Alayne sees the greatest opportunity to grow pork demand globally and the trends she believes matter most.
An overview of the National Pork Board’s current research agenda, including areas such as animal health, human nutrition, environmental sustainability and consumer behavior.
What recent consumer research is revealing about how shoppers make decisions and how those insights flow back to producers.
Where pork fits into today’s evolving protein conversation as consumers place more value on nutrition, transparency and the story behind their food.
Where Alayne sees the next wave of research delivering the greatest return across production, consumer trends and sustainability.
What has her most excited about this next term and the future of the pork industry.
