From styrofoam to concrete, the Student Soybean Innovation Competition at Purdue University has transformed a renewable resource into several industrial products over the last three decades. More than products, though, it has turned students into aspiring creators and entrepreneurs. Elizabeth Heckaman and Jocelyn Erickson from this year’s winning competition join us in studio this week to recap SoySeal, ideating a product to market viability and the ultimate joy of holding a grand prize check. 

We get into:  

SoySeal as an invention and how it came to be 

Why they chose an adhesive over other routes 

The formulation process – how does a soybean become an environmentally responsible adhesive? 

Its comparison to other tapes on the market, in terms of performance and sustainability 

Biggest challenges as they worked through the process of idea to market-ready product 

The role of the consumer in their creation process 

How they balanced team structure and skillsets across disciplines during development 

What this innovative pursuit taught them about their own professional development 

How they approached SoySeal from a business and commercialization perspective rather than just a technical and scientific idea 

The critical role of Indiana Soybean Alliance and Indiana farmers to help mentor and influence their process 

On-campus resources that enabled their team’s success 

Advice they have for student entrepreneurs 

Future plans for the team

From styrofoam to concrete, the Student Soybean Innovation Competition at Purdue University has transformed a renewable resource into several industrial products over the last three decades. More than products, though, it has turned students into aspiring creators and entrepreneurs. Elizabeth Heckaman and Jocelyn Erickson from this year’s winning competition join us in studio this week to recap SoySeal, ideating a product to market viability and the ultimate joy of holding a grand prize check.

We get into:

SoySeal as an invention and how it came to be

Why they chose an adhesive over other routes

The formulation process – how does a soybean become an environmentally responsible adhesive?

Its comparison to other tapes on the market, in terms of performance and sustainability

Biggest challenges as they worked through the process of idea to market-ready product

The role of the consumer in their creation process

How they balanced team structure and skillsets across disciplines during development

What this innovative pursuit taught them about their own professional development

How they approached SoySeal from a business and commercialization perspective rather than just a technical and scientific idea

The critical role of Indiana Soybean Alliance and Indiana farmers to help mentor and influence their process

On-campus resources that enabled their team’s success

Advice they have for student entrepreneurs

Future plans for the team

YouTube Video VVVhNGU0WnYzY05pRFFRU25jVlA4NXhRLnRZWjZLd1VLdmdF

431. SoySeal’s Jocelyn Erickson + Elizabeth Heckaman on winning the Soybean Innovation Competition

From agtech adoption to agronomy, inputs, animal health services and beyond, agricultural cooperatives exist under one common objective: to enable farmer success. For 100 years, Keystone Cooperative has delivered that effort to communities across Indiana, Ohio, Michigan and Illinois, employing more than 1,700 workers and differentiating themselves through service and relationships.  

Vice President of Member Engagement and Public Affairs Drew Garretson joins this week to talk about the Keystone Cooperative journey, including their expanded footprint post-merger and the approach they take to ensure they are delivering best-in-class innovation and services to their farmer members. 

Highlights include: 

The work Drew leads at Keystone Cooperative – including his many titles over the years with the organization – and how they serve American farmers 

Conversations with members as they head into the spring planting season 

How Keystone helps farmers navigate decisions and navigating risk while operating under tight margins 

Emerging technologies that Drew believes are having the greatest impact on U.S. farming operations over the next five years 

Criteria Keystone follows to determine whether a potential technology or service is a good fit for their members 

How Drew and the team have approached partnerships and collaborations over the years – and what makes quality partnerships work for Keystone 

The generational transition for agriculture and how Keystone approaches the decision-making mindset on farms where thoughts on innovation and sustainability may differ 

How the current economic and regulatory environment shapes the cooperative landscape and the challenges and opportunities those headwinds present 

Areas of agriculture Drew believes we’ve just begun to scratch the surface on, our biggest opportunities that lie ahead for farmers to get more efficient and gain net farm income over the next five years 

What’s ahead for the Keystone Cooperative team that has Drew most excited

From agtech adoption to agronomy, inputs, animal health services and beyond, agricultural cooperatives exist under one common objective: to enable farmer success. For 100 years, Keystone Cooperative has delivered that effort to communities across Indiana, Ohio, Michigan and Illinois, employing more than 1,700 workers and differentiating themselves through service and relationships.

Vice President of Member Engagement and Public Affairs Drew Garretson joins this week to talk about the Keystone Cooperative journey, including their expanded footprint post-merger and the approach they take to ensure they are delivering best-in-class innovation and services to their farmer members.

Highlights include:

The work Drew leads at Keystone Cooperative – including his many titles over the years with the organization – and how they serve American farmers

Conversations with members as they head into the spring planting season

How Keystone helps farmers navigate decisions and navigating risk while operating under tight margins

Emerging technologies that Drew believes are having the greatest impact on U.S. farming operations over the next five years

Criteria Keystone follows to determine whether a potential technology or service is a good fit for their members

How Drew and the team have approached partnerships and collaborations over the years – and what makes quality partnerships work for Keystone

The generational transition for agriculture and how Keystone approaches the decision-making mindset on farms where thoughts on innovation and sustainability may differ

How the current economic and regulatory environment shapes the cooperative landscape and the challenges and opportunities those headwinds present

Areas of agriculture Drew believes we’ve just begun to scratch the surface on, our biggest opportunities that lie ahead for farmers to get more efficient and gain net farm income over the next five years

What’s ahead for the Keystone Cooperative team that has Drew most excited

YouTube Video VVVhNGU0WnYzY05pRFFRU25jVlA4NXhRLkRUU0NaSE1ob1Bv

429. Keystone Cooperative’s Drew Garretson on agtech's greatest opportunities for impact

The development and creation of startups and new companies is what allows an innovation ecosystem to thrive. Alloy Partners launched to co-create advantaged startups and venture studios in partnerships corporations and entrepreneurs, melding a future of collaboration between the two. This week, we are joined by One Health Studio Director Ben Lewis to talk market challenges, the studio model and what he sees ahead for the One Health opportunity. Highlights include:  

The unique work Ben leads to enable company creation at Alloy Partners 

Ben’s personal story that led him to this point – tracing back to his time as an Olympic athlete 

Gaps identified in the market that led to the studio’s creation 

Alloy’s model and its differentiation from traditional corporate innovation programs 

How the process works: spinning a new coming with the Alloy One Health Studio 

Biggest challenges facing company creation in the One Health space 

Indiana as a breeding ground for quality partnerships and being structured to succeed when it comes to One Health innovation 

How Ben sees public-private partnerships evolving and the next steps in that process 

Balancing scientific depth with speed and urgency of startup life when working to create new companies 

How Ben’s past experience as an entrepreneur has prepared him well for this role 

One Health trends that are emerging that have Ben most excited for the next five to ten years 

What Alloy Partners is working on right now that has Ben most excited

The development and creation of startups and new companies is what allows an innovation ecosystem to thrive. Alloy Partners launched to co-create advantaged startups and venture studios in partnerships corporations and entrepreneurs, melding a future of collaboration between the two. This week, we are joined by One Health Studio Director Ben Lewis to talk market challenges, the studio model and what he sees ahead for the One Health opportunity. Highlights include:

The unique work Ben leads to enable company creation at Alloy Partners

Ben’s personal story that led him to this point – tracing back to his time as an Olympic athlete

Gaps identified in the market that led to the studio’s creation

Alloy’s model and its differentiation from traditional corporate innovation programs

How the process works: spinning a new coming with the Alloy One Health Studio

Biggest challenges facing company creation in the One Health space

Indiana as a breeding ground for quality partnerships and being structured to succeed when it comes to One Health innovation

How Ben sees public-private partnerships evolving and the next steps in that process

Balancing scientific depth with speed and urgency of startup life when working to create new companies

How Ben’s past experience as an entrepreneur has prepared him well for this role

One Health trends that are emerging that have Ben most excited for the next five to ten years

What Alloy Partners is working on right now that has Ben most excited

YouTube Video VVVhNGU0WnYzY05pRFFRU25jVlA4NXhRLkpReEZDa21FQjFF

427. Alloy Partners’ Ben Lewis on the One Health Studio + startups + corporations winning together